The Company Alignment Framework

What it is

This interactive framework helps businesses create clear alignment between their core identity and their use of AI, automation, and digital tools. Whether you’re working with AI assistants, contractors, or team members, having this documented alignment ensures everyone understands your company’s vision, voice, and values.

How to use it

  1. Click each section to expand and review the key areas that need definition
  2. Use the section contents as a guide to document your company’s approach
  3. Share the completed framework with team members and AI tools to maintain consistent messaging and decision-making

Start with the sections most relevant to your immediate needs. You don’t need to complete everything at once – the framework is designed to grow with your business.

Company Alignment Framework

Full List of Questions

Company Overview

  1. What products or services does your company offer?
  2. How long has your company been in business?
  3. What industry or market sector do you operate in?
  4. What’s your company’s mission statement or primary purpose?
  5. Who are your main competitors?
  6. What geographic area do you operate in?

Value Proposition

  1. What specific problem does your product/service solve?
  2. What key benefits do customers receive?
  3. What gives you competitive advantage?
  4. How would you describe the ideal customer experience?

Target Clients

  1. Who are your primary customers (demographics)?
  2. What distinct customer segments can you identify?
  3. What are their main pain points?
  4. How do your offerings address their specific needs?

Communication

  1. What are your 3-5 most important messages?
  2. What tone best represents your brand?
  3. What emotions should your brand evoke?
  4. What industry-specific terms do you use?

Marketing

  1. Which marketing channels work best for you?
  2. How do you measure marketing success?
  3. What are your best case studies or success stories?
  4. What new marketing initiatives interest you?

Brand Voice

  1. If your brand were a person, how would you describe them?
  2. How formal or casual should communications be?
  3. What makes your communication style unique?
  4. What guidelines ensure consistent tone?

Visual Brand

  1. What colors represent your brand and why?
  2. What symbols or imagery represent your brand?
  3. How would you describe your visual style?
  4. What design elements are essential?

Content & SEO

  1. What topics are most relevant to your business?
  2. What questions do customers frequently ask?
  3. What search terms do customers use to find you?
  4. What types of content resonate with your audience?

Goals & KPIs

  1. What are your primary business objectives?
  2. How do you define success?
  3. What metrics matter most?
  4. What are your growth targets?

Culture & Values

  1. What core values guide your decisions?
  2. How would you describe your company culture?
  3. What qualities do you look for in team members?
  4. How do you want to be perceived?

Future Vision

  1. Where do you see your company in 5-10 years?
  2. What growth plans do you have?
  3. What impact do you want to have on your industry?
  4. What new markets do you plan to explore?