Most businesses die trying to appeal to everyone instead of being irresistible to someone.
Don’t cater to the market. Focus harder on finding your best people. Sustainable growth isn’t about chasing every shiny object; it’s about knowing exactly who you serve best and doubling down on being irreplaceable to them.
The TikTok saga exposed something most businesses ignore: they’re building everything on platforms they don’t control. When TikTok faced a potential ban, countless creators and businesses suddenly realized they had no way to reach their audience. Your website, email list, and community platform? Those are yours. Social media? You’re just renting space, and the landlord can change the rules anytime. The smart move is treating your owned channels like a media company. Create content that serves your audience, build direct relationships, and use social platforms to drive people back to what you actually own.
It’s been over 10 years now since I launched my first SaaS product, reGenesisPro to $6,500MRR in 3 months with no team, no ads, and no funding.
I was successful because pre-launch I spent four months gathering user insights, working to really understand my customer, and crafting a value proposition that spoke exactly to those needs.
Audience insights and avatar development are often overlooked, rushed, or based solely on demographics.
That’s the number one reason people fail to get product market fit, because they fail to take the time to truly understand their audience.
When I was gathering information I drove to their businesses, interviewed them, spent time with their staff, asked to shadow employees, and talk to their customers.
I took the time to really get to know them instead of just looking at analytics or market reports.
Take time to do deep research and you’ll greatly increase your chances of success.
