How to Build an AI Agent

Ever wondered what an AI Agent is or how to leverage AI for your business? Let’s build one together. This tutorial walks you through creating an agent that automatically finds news about interesting auction items and generates social media posts. It’s designed as an introduction to agents and automation, and how they work. Once you’re comfortable, you can start automating everything from lead generation to customer support and beyond.

AI Proposal Persuasiveness, Tested

Which AI is the most persuasive? While speaking at an event in Miami, I ran a quick experiment to find out. I tested Gemini, DeepSeek, Claude, Grok, and ChatGPT on writing persuasive property auction proposals using a weighted scoring system. DeepSeek came out on top at 4.9/5, with Claude close behind at 4.8/5. ChatGPT surprisingly ranked last at 3.4/5. Want to see if you get similar results?

AI Auction Workflow

AI Online Auction Production Workflow
Learn this is how I streamlined production for our online auctions using AI tools. This workflow combines Google AI Studio for automated item cataloging and Claude for strategic auction sequencing, optimizing for total sale value through consumer psychology and e-commerce best practices. Includes system instructions, prompts, and practical tips for processing hundreds of lots efficiently.

Cultivating Audiences vs Chasing Markets

Most businesses die trying to appeal to everyone instead of being irresistible to someone.

Don’t cater to the market. Focus harder on finding your best people. Sustainable growth isn’t about chasing every shiny object; it’s about knowing exactly who you serve best and doubling down on being irreplaceable to them.

86% of Business Owners Would Earn More as Employees

86% of small business owners make less than $100k/year. The uncomfortable truth is that most small businesses are just jobs with extra steps. It’s more time and more stress, for less pay. To build a real business (not build yourself a job), you need enough revenue to pay yourself, cover operations, build a team, and reinvest in growth. The math shows that’s a minimum of $2.68M in revenue. Anything less is just selling time for money, and most people don’t understand what it requires before taking the leap.

The Value of Owned Media

The TikTok saga exposed something most businesses ignore: they’re building everything on platforms they don’t control. When TikTok faced a potential ban, countless creators and businesses suddenly realized they had no way to reach their audience. Your website, email list, and community platform? Those are yours. Social media? You’re just renting space, and the landlord can change the rules anytime. The smart move is treating your owned channels like a media company. Create content that serves your audience, build direct relationships, and use social platforms to drive people back to what you actually own.

Scaling Paradox: Systems That Enable Growth While Limiting It

Every business faces this tension: systematize to scale, or customize to serve more deeply?

It’s a catch-22.

When you build scalable systems, you necessarily limit who you can serve. Your frameworks become more efficient but less flexible. I learned this the hard way years ago.

I built a SaaS platform for resort developers, and kept saying “yes” to feature requests until we’d customized ourselves right out of our market. We gained depth but lost breadth.

Conversely, when you customize solutions for each client, you can help almost anyone – but you’re trapped by time and energy constraints. You either price yourself out of reach or burn out trying to serve everyone.

The solution isn’t choosing between systems or customization. It’s building what John List calls “Voltage” – systems that maintain their power as they scale.

Start with the simplest, most universal solution. Then create branches for specific situations.

Scale requires saying no more often than yes. But those “yes” moments become exponentially more impactful.

The Company Alignment Framework

Ever asked ChatGPT to write something for your business, only to spend more time editing than writing it yourself? The Company Alignment Framework (AlignFrame) is a structured way to document your company’s key aspects, from basics to brand voice, so AI tools can actually understand and replicate your unique style. Get better content, save editing time, and maintain consistent messaging across all AI-generated materials.

$6,500 MRR in 3 Months, Alone, by Actually Knowing My Audience

It’s been over 10 years now since I launched my first SaaS product, reGenesisPro to $6,500MRR in 3 months with no team, no ads, and no funding.

I was successful because pre-launch I spent four months gathering user insights, working to really understand my customer, and crafting a value proposition that spoke exactly to those needs.

Audience insights and avatar development are often overlooked, rushed, or based solely on demographics.

That’s the number one reason people fail to get product market fit, because they fail to take the time to truly understand their audience.

When I was gathering information I drove to their businesses, interviewed them, spent time with their staff, asked to shadow employees, and talk to their customers.

I took the time to really get to know them instead of just looking at analytics or market reports.

Take time to do deep research and you’ll greatly increase your chances of success.