relaunch
Problem
1 in 4 startups fail in their first 24 months, due to some misunderstanding of their audience. Be it lack of ability to get solid product market fit, or to communicate effectively in their marketing.
Solution
Our solution, relaunch, is a focused community for early-stage founders who’ve had a failed launch or are struggling to gain traction – to identify issues, and iterate – so they can relaunch with confidence.
The primary focus is drilling down on user personas and getting a better understanding of who their audience is and how to serve them.
Unique Approach
Our approach is a lean community based product model that myopically focuses on nailing down audience insights for stronger user personas.
Elevator Pitch
Getting traction is hard. It’s why (26% of All) 1 in 4 startups Fail in just their first 24 months.
Founders who are pre product market fit, and can’t get traction, need a support network. Because if they don’t have anywhere to go for help they resort to subreddits or LinkedIn groups, where the advice is intermittent, and lacking.
relaunch is a focused community of ambitious founders working together to get traction.
Offering
On the backend we offer paid, 8-week small group accelerators to drill down on audience insights to develop stronger user personas.
Key Benefits
- Focused support for struggling early-stage startups
- Community-driven approach to problem-solving
- Specialized guidance on audience understanding and product-market fit
- Structured program to improve user personas and marketing communication
relaunch aims to be the go-to platform for founders looking to overcome early setbacks and relaunch their startups with renewed confidence and clarity.
relaunch is anticipated to open to the public mid to late 2025.